Play’n GO announces Italian expansion with Lottomatica

Play’n GO expands its presence in Italy after going live in the country with Lottomatica.

This is the first time Lottomatica will provide its players with access to Play’n GO content, with titles like the iconic Book of Dead, Tome of Madness and Rise of Olympus now available.

Alessandro Rainaldi, Betting and Digital Product Development Senior Manager at Lottomatica, said: “Our focus is always on bringing the best games to our players, so it was an easy decision to add Play’n GO content to our offering. We know few suppliers with as much experience in regulated markets as Play’n GO, and we’ve been impressed by their strong understanding of casino content in Italy. These slots are some of the most entertaining on the market, and our players will love them.”

Global Head of Sales at Play’n GO, Magnus Thalin, added: We’re always looking to work with world-class operators in essential regulated markets. This partnership with Lottomatica fits the bill. We both believe in delivering extraordinary entertainment responsibly and sustainably, and we’ll work closely together on these priorities over the coming months and years.

Italians have loved Play’n GO games since the powerhouse studio first entered the regulated market in 2018.

Play’n GO has also released games set in the country, like Rocco Gallo, which follows the adventures of a mighty cockerel in a small Italian village.

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